My brother has always been obsessed with Porsches. I remember him watching videos of Porsches cruising over a wet tarmac in slow motion, soaking in all things Porsche in every frame. It was enough to make any guy salivate. In our youthful naivety, we saw ourselves owning such cars some day when we made our wealth. I think most of us find the lure of owning a sports car at least somewhat enticing. But I will never forget one Porsche advertisement due to its brazen sell.
“Sell your Soul and Buy a Porsche.”
Wow, they just came right out and said it. That advertisement is one of the most overt worship statements of a material thing I have ever seen. Let’s just think of the implications of this statement for a second.
In my younger days I had no responsibility for my own livelihood or that of a family. I thought money came easy and that I could attain any of life’s pleasures if I just worked hard and landed the right job. Chasing the dream. It is in you, you just need to develop and grab onto it and make it happen. Of course, I had much greater dreams than just owning a Porsche.
I have matured and laboured in the work world for a while now, and I appreciate that they are at least honest about what it might cost you. For many of us, to own a Porsche we would need to sell our soul. You would need to say no to a lot of things like family, friends, rest, etc. Or say yes to a demanding work schedule to pay off those steep car payments among the other lifestyle choices that go with it.
You may have already tuned into the fact that car companies and all others are selling an attitude more than just the car. They are selling status, power at your disposal, the seductive look, and sex appeal to pick up women. As a friend of mine pointed out, a car is just an extension of your ego. It is interesting how much our male culture has associated a man with his car. I find it interesting to see just how much we associate our car with who we are. Some would even measure a man by what car he drives.
What are you willing to sell your soul for? Is it worth it? Does it really deliver?
Most advertising isn’t as overt. But aren’t we subtly selling our souls, overspending to attain things that convey a certain image? Is our culture in soul-selling crisis? Are we even willing to sacrifice our relationships for material gain?